The cost of non-compliance is catastrophic

Healthcare organizations can't afford to take shortcuts with PHI. The stakes are too high.
$10.93M
Average cost of a healthcare data breach
IBM/Ponemon 2024
$2.13M
Maximum HIPAA penalty per violation
HHS Office for Civil Rights
#1
Healthcare is the most breached industry, 13 years running
IBM/Ponemon 2024
Research Recruiting

AI research synthesis: patterns across studies, found in seconds

"Why aren't more users adopting our AI features?"
11 of 16
"Didn't know it existed" across 11 of 16 interviews
2 studies
"Not sure when to use it" spanning two separate studies
Trend
Onboarding gaps that increased after a specific release
All backed by verbatim quotes you can verify in one click. This is what AI-powered user interview analysis actually looks like.
How it works

From raw sessions to trusted answers

Every step from recording to decision, automated and grounded in customer evidence.
AI SUmmaries
Every session gets an instant summary
AI generates a summary with key takeaways, video chapters, and tagged highlights the moment a session wraps. Skip the manual review entirely.
AI SYNTHESIS
Automated research synthesis after every interview
Full research synthesis: An overview of what you learned, key insights organized by theme, supporting quotes linked to their source, and a highlight reel of the most important moments.
ASK AI
Search your entire research repository via a chat window
Ask AI finds patterns across studies and backs every answer with verbatim quotes you can verify in one click.
MCP INTEGRATION
Bring customer insights AI into any tool your team
Connect your repository to Claude, Cursor, and the AI tools your team builds with. Ground every workflow in customer evidence.
Who it’s for

Your best research is the research you already have

Great Question's AI repository turns your UX research repository into a self-serve knowledge base — so everyone on your team makes research-backed decisions with confidence. That's research democratization without the overhead.
Designers
“What do users say about navigation?”
Surface patterns across studies you didn't know existed. Get the evidence you need to back your design decisions with confidence.
Product Managers
“Has feedback on Feature X changed since the update?”
Compare Q3 vs Q4 automatically. See if complaints dropped. Get the quotes to back it up in your next sprint planning.
Researchers
“What did customers say about pricing?”
Stakeholders self-serve simple questions while you focus on strategic work. AI research synthesis amplifies your impact without adding to your workload.
Executives
“What evidence supports this product direction?”
Quick answers with proof for stakeholder presentations. Every insight backed by real customer quotes.

What's included in our HIPAA compliance

We invest in the technical controls, legal framework, and ongoing compliance processes so your team can focus on research.
Business Associate Agreement
Signed BAA with Great Question and every sub-processor in our stack. Legally binding commitment to protect your PHI.
SOC 2 Type II Certified
Independent third-party audit of our security controls, availability, and confidentiality practices. Report available under NDA.
Independent Security Assessment
Annual HIPAA Security Risk Assessment conducted by an independent firm, with penetration testing scoped for PHI handling.
Field-Level Encryption
PHI is encrypted at the field level, beyond standard AES-256 at-rest encryption. Sensitive health data is isolated from PII.
Comprehensive Audit Trail
Every access, modification, and export of PHI is logged. Complete audit trail for compliance reviews and incident investigations.
Consent & Data Controls
Configurable data retention, deletion policies, anonymization capabilities, and consent tracking built into every study.

Built for healthcare research teams

Run every type of research with PHI — safely, compliantly, and without workarounds.
Patient Experience Research
Interview patients about their care journey, collect feedback on portals and apps, and analyze findings — all with proper consent tracking and PHI protection.
Provider Recruitment Panels
Build and manage a panel of healthcare professionals for ongoing research. Track consent, NDAs, and participation history in one compliant CRM.
Clinical Workflow Testing
Test EHR workflows, clinical decision support tools, and care coordination platforms with real providers. Record sessions and store findings compliantly.
Telehealth UX Research
Run moderated and unmoderated studies on telehealth platforms. Store session recordings, transcripts, and highlights containing PHI securely.

Frequently asked questions

Is Great Question HIPAA certified?

There's no such thing as "HIPAA certified" — even the US Department of Health and Human Services doesn't offer a certification. HIPAA compliance is maintained through ongoing annual risk assessments, employee training, continuous monitoring, and policy updates. Great Question maintains all required HIPAA safeguards and undergoes annual independent security assessments.

Do you sign a Business Associate Agreement (BAA)?

Yes. We sign a BAA with every customer who needs HIPAA compliance. We also maintain BAAs with every sub-processor and vendor in our stack. Your legal team reviews our BAA once, and you're covered for all research on the platform.

How is HIPAA compliance priced?

HIPAA compliance is available as a platform add-on on our Enterprise plan. It's priced separately because it represents real ongoing investment — annual audits, vendor BAA management, enhanced infrastructure, and dedicated engineering. We don't pass those costs to customers who don't need them. Contact sales for pricing.

Does HIPAA compliance restrict any features?

No. Unlike some competitors that disable video downloads, restrict sharing, or force SSO when HIPAA is enabled, Great Question gives you the full product experience. Our HIPAA compliance is built into the platform architecture, not bolted on as restrictions.

What types of PHI can I store on Great Question?

You can safely store session recordings, transcripts, highlights, participant information, and research findings that contain protected health information. All PHI is encrypted at the field level, with access controls and comprehensive audit logging.

Can I see your security documentation?

Yes. Our Trust Portal contains all security documentation including our SOC 2 Type II report (available under NDA), security policies, and compliance details. Visit our Trust Portal to request access.

Ready to run compliant healthcare research?

Join healthcare research teams who trust Great Question to protect PHI while accelerating their research.