UserTesting Alternative
It's simple. We're cheaper than UserTesting.
Run customer and non-customer research without expiring credits, forced plan jumps, or artificial study limits. Great Question is the best alternative to UserTesting. You deserve predictable pricing and full control over how research scales.
Trusted by teams at innovative companies worldwide
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Great Question lets you run research without penalties or limitations
Enterprise teams outgrow UserTesting. Per-interview pricing, panel lock-in, and fragmented workflows slow teams down and push costs up.
UserTesting was acquired by Thoma Bravo, who then bought UserZoom, EnjoyHQ and User Interviews and merged them. The result is a bolt-on platform with credit-based pricing and concurrent-study limits. Great Question was built as one platform: recruitment, testing, analysis and repository in a single tool.
UserTesting was acquired by Thoma Bravo, who then bought UserZoom, EnjoyHQ and User Interviews and merged them. The result is a bolt-on platform with credit-based pricing and concurrent-study limits. Great Question was built as one platform: recruitment, testing, analysis and repository in a single tool.
Note from Great Question CEO & Co-Founder
"I built Great Question because I was tired of seeing research teams locked into expensive contracts with expiring credits and confusing 'swimlanes.'UserTesting was built in an era when enterprise meant complexity. They've acquired multiple companies (UserZoom, EnjoyHQ) and stitched them together. That works for some, but we kept hearing from teams who wanted simplicity, transparency, and the freedom to research their own customers without extra fees.The $15,000+ savings our customers report isn't a marketing gimmick - it's real. Procare Solutions, for example, went from 2 expensive seats to 10 affordable ones, plus unlimited observers. That's research democratization in action.If you're happy with UserTesting and the credit system works for you, that's great. But if you've ever felt nickel-and-dimed for researching your own customers or frustrated by expired credits, we built Great Question for you."
- Ned Dwyer, CEO & Co-Founder @ Great Question
user testing alternative: Great question
Don't just take our word for it.
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Flight Centre
Senior UX Researcher & ResearchOps Lead
"Flight Center saved $300-400K annually by consolidating their toolstack and scaling from 5 UserTesting seats to 136+ Great Question users"
Read the case study ->
Read the case study ->
Procare Solutions
Director UI/UX
"Procare Solutions was paying $15,000+ annually for UserTesting features they didn't use. After switching to Great Question, they saved that entire amount plus 7 hours monthly on recruitment."
Read the case study ->
Read the case study ->
Miro
UX Research Manager
"Miro's team was juggling UserTesting plus multiple supplementary tools. Great Question consolidated their entire toolstack while enabling company-wide research democratization"
Read the case study ->
Read the case study ->
Current Customer
UX Research Leader
"We had to stop doing tests... for 6 months because we just ran out of credits."
Current Customer
Senior Research Operations Manager
”We wanted to use a credit-based model, but their credit based model came back more expensive than their 'unlimited' plan, which was already a 40% price increase.”
Quick comparison
See why Great Question is the best alternative to UserTesting.
Talk to your customers, don't just read reports
Marvin can't help you find participants. Great Question syncs with Salesforce, Snowflake, and more, so you're researching with the people who actually use your product.
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5 minutes to research launch
Build a study, recruit participants, and start collecting insights before your coffee gets cold. No tab-switching, no manual uploads, no waiting.
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Every research method. Just get one tool
Pick your method, run the study, and the data flows straight into an AI repository with 100x the context window. No exports, no uploads, no "let me check which tool we use for that."
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5 more reasons why switching to Great Question makes sense
#1 Better for research with customers
No additional cost
Sync with Salesforce, Snowflake or HubSpot, or import a list, and invite your own customers by email or link. No session units, no per-interview charge for talking to people who already use your product.
Avg. $75 per interview
UserTesting charges you to run research with your own customers. Make that make sense.
#2 Choose higher quality panels
Low fraud rates & higher quality
Recruit from two different panel providers, with over 6M+ B2B & B2C research participants, including niche audiences.
1 panel, limited reach
UserTesting limits you its own panel, which has 1M participants in 35 countries.
#3 Pricing should be predictable
Clear and transparent pricing
Flexible plans for teams of all sizes: Self-service ($129 per user per month) and Enterprise (customized). No expiry, no swimlanes deciding how many studies you can run at once.
Clearly too expensive
UserTesting’s confusing credit system makes it hard to predict costs, unused credits expire, and “swimlanes” limit the types and number of studies you can run at once.
#4 Designed to democratize
No limitations on democratization
Flexible permissions and guardrails make it easy to get your team involved, while protecting customer data with enterprise-grade security.
Priced to incentivise silos
Adding extra users in UserTesting is costly, forcing teams to use shared logins and other workarounds to get others involved in research. It’s a real PITA – and that’s no way to grow.
#5 Their AI is incredibly clunky & behind
Clear and transparent pricing
Great Question's AI is lightyears ahead. We have the most comprehensive MCP in the market, an agentic moderator, agentic prototype testing, and an AI respository that can search and summarize 1000s of interview data.
Their AI is playing catchup
UserTesting's AI writes your test plan and summarises the recording afterward. A person still has to run the interview, and the summary stops at the edge of that one study. Their MCP is only just coming into beta now.
testimonialS
Happy researchers use Great Question
Loved by people who do research and trusted by researchers. Our single tool automates tedious administrative tasks. Empowering everyone to do great research.
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
Head of UX Research, MainStreet
“It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers."
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
Head of UX Research, MainStreet
“It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers."
comparison
Let’s Compare
See why Great Question is the best alternative to UserTesting.
Features | |  |
|---|---|---|
| Figma prototype testing |  | |
| Card sorting & tree testing | | |
| Moderated and unmoderated testing | | |
| Incentives | | |
| Screener survey with logic | | |
| CRM integration | - | |
| Free observer access | - | |
| AI-moderated interviews (AI conducts the session) | - | |
| AI analysis across your whole repository, every AI quote linked to its timestamp in the source transcript | - | |
| MCP server for Claude, ChatGPT, Cursor and Gemini | In beta | |
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Frequently asked questions
What's the difference between UserTesting's AI and Great Question's AI?
Scope. UserTesting's AI works within a study: it drafts the plan, then summarises the results. Great Question's AI works across your whole research programme, it moderates sessions, and its analysis spans every study in your repository, so you can ask a question once and get an answer drawn from years of research rather than one project folder. Great Question's MCP is the most comprehensive in market, it has 115+ actions you can take with it.
Does UserTesting have AI features?
Yes. UserTesting has added AI-generated test plans, AI summaries of sessions and imported videos, AI-optimised participant invitations, and AI fraud detection, plus an MCP server in open beta. What it doesn't have is an AI that runs the interview. Every UserTesting AI feature sits either side of a session a human moderated or a participant recorded alone. Great Question's AI moderator conducts the interview itself, asking follow-up questions based on what the participant just said, and they have the most comprehensive MCP in the market for UX research teams.
What's the main difference between Great Question and UserTesting?
Great Question is a single platform covering recruitment, moderated and unmoderated testing, surveys, analysis, and a research repository. UserTesting is primarily a panel-based testing tool, with repository, analysis and recruitment added through the UserZoom, EnjoyHQ and User Interviews acquisitions. Check out our blog post for more detail.
How does UserTesting's pricing work?
UserTesting uses a credit-based model with "swimlanes" that limit how many concurrent studies you can run, and credits expire if unused. Adding users costs extra, which leads many teams to share logins. Great Question uses flat per-seat pricing with unlimited observer seats.
Privacy & Security
Are you SOC 2 compliant?
Yes, we have completed our SOC 2 Type 2 examination. This represents our organizations commitment to security for our customers data.
How do you track incentives sent outside of Great Question?
Our integration with the incentive platform Tremendous allows our customers to send incentives to over 80 countries worldwide. For those customers that would prefer to send their incentives in a different system, it’s easy to update the status of those incentives on each study participant.
Is it easy to share research across my organization?
It’s easy in Great Question to share your research findings via our Slack integration, or you can easily tag and compile findings in our research repository. This is all part of the platform.