Unmoderated Tree Testing
AI research magic icon
AI

Surface what works with tree testing

Evaluate your information architecture without switching tools. Recruit participants, set tasks, analyze the results, all within one connected research workflow.

Great Question Tree Testing
Study Creation
Spot structural issues in your navigation
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Assign realistic tasks to see how users navigate your structure.
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Spot which menus work and where users get lost.
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Validate before launch with clear task results and success data.
Participant Recruitment
One platform to recruit, run, and store research
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Invite participants from your CRM or our panel without switching tools.
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Launch tests with built-in screeners, consent, and incentives.
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Store results in your research repository to connect insights over time.
Reporting & Visualization
Capture context behind every response
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See how users interpret your structure in their own words.
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Get deep qualitative context behind every test with recordings, transcripts, and AI summaries.
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Create highlight reels to socialize key findings across teams.
Governance

Structured research, without slowing teams down

Enterprise-ready with built-in governance
Research Repository
Card sorting results flow directly into your central research repository, where they link to  past findings.
Roles & Permissions
Apply the same permissions and security controls across all research methods.
One Research System
Every study runs out of the same system for consistent, enterprise-grade governance.

Run your next tree test on Great Question