User Interviews × Great Question: A Partnership for Higher-Quality Research

Today, we’re announcing a new partnership between User Interviews and Great Question, combining the power of high-quality participant recruitment with end-to-end research workflows.

With this integration, researchers can now access User Interviews’ panel of more than six million verified participants directly within Great Question. The result is faster recruitment, higher participant quality, and more reliable insights, all in one place.

“High-quality insight always begins with talking to the right people. By integrating our panel and matching technology into Great Question’s platform, we’re making it easier for teams to access trusted people and make confident research-backed decisions.” - Basel, CEO & Co-Founder of User Interviews.

Why this partnership matters

Research quality starts with who you talk to. Recruiting high-quality participants is one of the hardest and most time-consuming parts of research, especially at scale.

“We’re building a future where research is continuous, collaborative, and powered by AI. Partnering with User Interviews helps us get there by connecting Great Question users to the highest-quality participants and removing the barriers that slow discovery down.” - Ned, Co-Founder of Great Question. 

Now, researchers can combine User Interviews’ AI-powered matching system with Great Question’s AI research platform to speed up every stage of the process, from finding participants to analyzing results.

Teams can now:

• Define their audience and send recruitment briefs directly in Great Question to experts at User Interviews.
• Access User Interviews’ verified participant panel across consumer and professional groups.
• Leverage AI-powered matching to identify qualified participants quickly and confidently. Or submit briefs to find more niche audiences. 
• Use Great Question’s AI features to conduct AI moderated interviews, summarize large bodies of research within the AI repository, and auto-tag insights with AI.

Complete entire research cycles in one connected platform.

This partnership connects User Interviews’ depth of participant quality and scale with Great Question’s AI research platform, helping teams produce faster, higher-quality, and more reliable insights.

A shared vision for higher quality research

Both companies share the same mission: to help organizations run continuous, high-quality research supported by technology that scales.

• User Interviews gives teams fast access to verified participants through intelligent matching and managed screening.
• Great Question brings research creation, moderation, and synthesis together with AI that helps teams move faster and stay consistent.

Together, we’re helping teams elevate the standard of research quality, from who they talk to, to how they learn from them.

Recruit your next panel.

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