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AI Moderated Interviews

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AI Moderated Interviews give you the reach of a survey with the depth of an interview. The only platform where AI moderated interviews connect directly to your research repository, participant panel, and analysis tools.

AI

Research at survey scale

Interview hundreds or thousands of participants in parallel.
No scheduling overhead. Participants join on their own time.
Remove bandwidth bottlenecks and expand reach instantly.
AI

Conversations that uncover more

Not just another chatbot. This is research-grade AI that adapts and doesn't stick to a rigid script.
Probes when answers need more detail
Captures nuance, and context
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Produces the kind of insight normally reserved for live moderation
Analysis

Analysis built-in

Every AI-moderated interview is automatically captured and processed.
Full video, transcript, and highlights generated instantly.
Key insights flow into your living repository.

Choose the right approach for every study

AI moderation and human moderation are complementary. Use this to decide which fits your study.

AI moderation

Human moderation

Best for

High-volume discovery, continuous feedback, churn interviews, concept testing

Sensitive topics, complex emotional exploration, executive interviews

Scale

Hundreds of interviews in parallel, available 24⁄7

4–6 interviews per day per researcher

Consistency

Same core experience for every participant

Varies by researcher skill and energy

Follow-up depth

Adaptive probing based on response gaps

Deep contextual follow-ups, reads between the lines

Languages

Dozens of languages, instant localization

Limited to researcher fluency

Scheduling

Async, participants complete on their own time

Calendar coordination required

Cost per session

Fraction of a live interview

Researcher time + recruiting overhead

Time to insights

Automatic transcription, highlights, and synthesis

Manual transcription and analysis

Not sure which is right for your study? Read the full guide →
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AI study creator (coming soon)

Create studies that build on your research history. AI remembers past findings and designs new studies to fill knowledge gaps.
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Repository-wide AI - explore here!

Search your company’s entire body of research. Easily find customer quotes and see what your team has learned from past studies.
"The automated summaries and chapters perfectly complement the already excellent transcripts. They save me time when checking how an interview went, or synthesizing my own studies. I’m also using Ask AI to query the wealth of our repository of studies conducted in the past couple of years."
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Olivier Thereaux
Director of Product Research
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What our customers are saying

Olivier Thereaux headshot

"The automated summaries and chapters perfectly complement the already excellent transcripts. They save me time when checking how an interview went, or synthesizing my own studies."

Olivier Thereaux
Director of Product Research
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"With Ask AI, we can now get an initial analysis of hours of interviews in minutes. This feature helps us move faster when understanding user needs and problems and creating features to address them."

Raz Schwartz
Sr. Director, Design, Research & Content
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"The AI Assistant has expedited my data analysis process and streamlined the time to provide early research insights to our organization. Thank you for developing a tool that makes my job easier."

Boaz Douyon
UX Researcher

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Frequently asked questions

What languages does the AI moderator support?
The AI moderator can conduct interviews in dozens of languages — participants respond in their preferred language, and transcripts are automatically generated in the original language. No need to hire moderators who speak every language your participants do. If you're running a multi-market study, you can launch one study and let the AI handle localization automatically.
How does data privacy work during AI interviews?
Every AI moderated interview runs on Great Question's infrastructure with the same enterprise-grade security that covers the rest of the platform. Data is encrypted in transit and at rest, transcripts are stored in your research repository (not shared with third-party model providers for training), and you control data retention policies from your workspace settings. For teams with specific compliance requirements — SOC 2, GDPR, HIPAA — reach out to our team to walk through the details.
Why use Great Question’s AI features over other standalone AI tools?
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Meets you where you’re at: Our AI features are thoughtfully designed to augment your existing research workflows on Great Question
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Pre-integrated: Each AI query receives the right data and context it needs to perform the task, resulting in responses that are relevant and high-quality.
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Query large studies: You can easily query large studies with up to 50 hours worth of interview transcripts, something that isn’t possible with tools such as ChatGPT.
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Security and privacy controls built in: Data containing PII is automatically masked by Great Question, and data will not be used by 3rd parties for training future models.
How does AI moderation quality compare to human moderation?
For high-volume discovery research, AI moderation consistently surfaces insights that manual interviews miss — because it can run hundreds of conversations in the time it takes to schedule one. The AI adapts its follow-up questions based on what each participant says, so you get depth without a rigid script. Where human moderation still wins: sensitive topics, complex emotional exploration, and situations where reading body language matters. Most teams use both. See our comparison guide for a breakdown by study type.
How many interviews can I run at the same time?
There's no practical cap. Teams regularly run hundreds of AI interviews in parallel — participants join on their own schedule, 24/7, and complete interviews asynchronously. You're not limited by moderator availability, time zones, or calendar logistics. If you can recruit them, the AI can interview them.
Will my data be used to train new OpenAI models?
No – we have prohibited the use of any data sent to OpenAI for training models.
Can I customize the interview script and follow-up logic?
Yes. You write the discussion guide — the questions, the topics you want to cover, and the areas where you want deeper follow-up. The AI moderator uses your guide as a framework, not a rigid script. When a participant gives a short or surface-level answer, the AI probes deeper on that specific response. You can also set priorities: which topics to spend more time on, which to skip if time runs short, and what kinds of follow-ups to emphasize. It's your study design with adaptive execution.
What information is provided to the AI?
It varies between different AI features, but we generally supply anonymised interview transcript excerpts, study metadata (e.g. research goal), and tagged highlights to the AI to produce responses.
Are there usage limits?
Usage of AI features is not limited, but is subject to fair use policies.