UX Research Platform Comparison
Great Question vs User Testing
Run customer and non-customer research without expiring credits, forced plan jumps, or artificial study limits. Great Question gives enterprise teams predictable pricing and full control over how research scales.
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Why teams choose Great Question
Real participants, not randoms – UserTesting’s panel is a gamble. Great Question lets you bring your own audience or recruit qualified experts, with full control over incentives and re-engagement.
Transparent pricing, without the gotchas – No more guessing what a study will cost. Great Question keeps pricing clear, so you know where your money goes.
Licenses that match real usage – Why pay for 12 seats when only 5 are active? Great Question flexes with your team and includes free observer access.
Main differences between Great Question & User Testing
See how the two products compare
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Total control over recruitment & incentives
UserTesting keeps you locked into their system. Fixed panels, fixed incentives, limited transparency. With Great Question, you decide who you talk to, how much you pay, and how often you engage them.
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No call cutoffs. No observer limits
UserTesting cuts off interviews at the time limit and charges extra for observer access.
Great Question lets conversations flow, invite unlimited observers for free, and never worry about the clock running out mid-insight.
Great Question lets conversations flow, invite unlimited observers for free, and never worry about the clock running out mid-insight.
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Everything in one workflow
Running research with UserTesting often means duct-taping together Dovetail, Calendly, external incentive tools, and a spreadsheet. Great Question handles it all: scheduling, incentives, repository, analysis, and panel management in one place.
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Let’s Compare
See why Great Question is the best alternative to User Testing.
Features |  |  |
|---|---|---|
| Figma prototype testing |  | |
| Card sorting & tree testing | | |
| Moderated and unmoderated testing | | |
| Incentives | | |
| Screener survey with logic | | |
| CRM integration | - | |
| Free observer access | - | |
| Centralized research repository | - | |
| AI features: AI Moderated Interviews, AI transcription & summaries | - | |
| Video highlight reels | - | |
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