UserTesting & UserZoom Alternative
Why are you paying panel prices to talk to your own customers?
UserZoom's business model is built around their panel. But 90% of your research is probably with people who already use your product. Great Question connects to your CRM so you can research with your own customers, at no extra cost per interview. That's how Flight Centre went from 5 seats to 136+ while saving $300-400K a year.
Trusted by teams at innovative companies worldwide
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Learn why Great Question is the best alternative to UserZoom (acquired by UserTesting)
Flight Centre consolidated their toolstack and transformed their entire research operation. They saved $300K-400K annually with Great Question.
"The panel model made sense when companies didn't have direct access to their customers. But now? Your best research participants are already in Salesforce. They're already paying you. Why would you pay someone else to find strangers when the people with the answers are right there? We built Great Question so you could stop renting access to your own customers."
- Ned Dwyer, CEO & Co-Founder @ Great Question
Quick comparison
Your customers vs their panel.
CRM recruitment at no cost vs. paying panel fees for strangers.
CRM recruitment at no cost vs. paying panel fees for strangers.
One tool vs credit math.
Transparent pricing vs. credits that expire + per-method pricing + swimlane limits.
Transparent pricing vs. credits that expire + per-method pricing + swimlane limits.
All methods vs enterprise gates.
Card sorting, tree testing, surveys included vs. enterprise upgrade required.
Card sorting, tree testing, surveys included vs. enterprise upgrade required.
The real differences
See why you should explore an alternative to UserZoom.
Run studies without limits.
UserZoom: Swimlanes limit how many studies you can run at the same time.
With Great Question: Launch as many concurrent studies as your team can handle. No artificial limits.
With Great Question: Launch as many concurrent studies as your team can handle. No artificial limits.
Respository included, not separate.
UserZoom: UserZoom runs studies but doesn't store insights long-term.
With Great Question: Every study you run automatically feeds into an AI searchable insights repository.
With Great Question: Every study you run automatically feeds into an AI searchable insights repository.
Stakeholders watch for free.
UserZoom: every seat costs money, whether they're running research or watching.
With Great Question: Invite your VP of Product to watch live sessions. Let designers browse research findings. Give executives access to insights. Observer seats are free and unlimited
With Great Question: Invite your VP of Product to watch live sessions. Let designers browse research findings. Give executives access to insights. Observer seats are free and unlimited
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Pricing you can explain to finance
Transparent fees & recruitment
Published pricing. Annual or monthly. Scale up or down as needed. No credit packages to forecast. No expiration dates to track. No surprise overages when a study takes off. Budget once, research all year.
$9K–$580K/yr
Credit packages that vary by method. Expiration dates that create use-it-or-lose-it pressure. Per-participant fees that spike with successful studies. Modular pricing that requires a sales call to decode. Good luck budgeting.
How to choose the best fit
Great Question is right if:
-> You'd rather own your participant relationships than rent panel access study-by-study
-> You want researchers AND stakeholders in the platform without multiplying your seat costs
-> Post-merger platform consolidation sounds like someone else's problem to inherit
-> You want researchers AND stakeholders in the platform without multiplying your seat costs
-> Post-merger platform consolidation sounds like someone else's problem to inherit
UserZoom might be right if:
-> You're locked into a multi-year contract and renegotiation isn't on the table yet
-> Your workflows are already optimized around their specific UI and training is complete
-> Budget really isn't an issue for you
-> Your workflows are already optimized around their specific UI and training is complete
-> Budget really isn't an issue for you
from customers who have switched
Don't just take our word for it.
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Flight Centre
Senior UX Researcher & ResearchOps Lead
"Flight Center saved $300-400K annually by consolidating their toolstack and scaling from 5 UserTesting seats to 136+ Great Question users"
Read the case study ->
Read the case study ->
Procare Solutions
Director UI/UX
"Procare Solutions was paying $15,000+ annually for UserTesting features they didn't use. After switching to Great Question, they saved that entire amount plus 7 hours monthly on recruitment."
Read the case study ->
Read the case study ->
Miro
UX Research Manager
"Miro's team was juggling UserTesting plus multiple supplementary tools. Great Question consolidated their entire toolstack while enabling company-wide research democratization"
Read the case study ->
Read the case study ->
Current Customer
UX Research Leader
"We had to stop doing tests... for 6 months because we just ran out of credits."
Current Customer
Senior Research Operations Manager
”We wanted to use a credit-based model, but their credit based model came back more expensive than their 'unlimited' plan, which was already a 40% price increase.”
comparison
Let’s Compare
See why Great Question is the best alternative to UserZoom.
Features | |  |
|---|---|---|
| Unmoderated testing |  | |
| Moderated interviews | | |
| Research with your own customers |  | |
| Tree testing & card sorting | | |
| SOC2 Type II certified | | |
| CRM integration (Salesforce, Snowflake) | - | |
| AI-native research respository | | |
| Unlimited studies | - | |
| Prototype testing | - | |
| Automated scheduling | - | |
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Frequently asked questions
Can we migrate our data from UserZoom?
Yes. We provide dedicated migration support: your research history, participant data, and insights come with you. Most teams are fully operational quickly.
What about the panel? We still need external participants sometimes.
We offer the highest quality and best recruitment experience possible. But here's what most teams find: once they can easily recruit from their own CRM, panel usage drops dramatically. You're not paying premium prices for the 10% of research that actually needs external participants.
Is my data secure?
SOC2 Type II certified, HIPAA compliant, GDPR compliant. EU data centers available. Audit logs, SAML/SSO, and data obfuscation for enterprise customers who need it.
Our procurement team hates switching vendors.
We get it. That's why we offer parallel pilots: run Great Question alongside UserZoom, prove the value, then make the case with data. Given the post-merger turbulence at UserTesting, your procurement team might appreciate proactive risk management.
Privacy & Security
Are you SOC 2 compliant?
Yes, we have completed our SOC 2 Type 2 examination. This represents our organizations commitment to security for our customers data.
How do you track incentives sent outside of Great Question?
Our integration with the incentive platform Tremendous allows our customers to send incentives to over 80 countries worldwide. For those customers that would prefer to send their incentives in a different system, it’s easy to update the status of those incentives on each study participant.
Is it easy to share research across my organization?
It’s easy in Great Question to share your research findings via our Slack integration, or you can easily tag and compile findings in our research repository. This is all part of the platform.