Marketers
Make research part of your marketing
Test positioning, website headlines, and campaign creative with your audience before you go live.
No credit card required.
The problem
Marketers move fast, but too often positioning and creative are based on instinct alone. Without embedding research, campaigns risk missing the mark, wasting budget and weakening brand impact.
With Great Question
The impact
Positioning validation
Test narrative and messaging frameworks with your audience.
Website & headline testing
Find out which words drive clarity and conversion
Creative & copy testing
Compare ads, taglines, or social content before launch.
AI-powered analysis
Summaries and highlight reels that make results easy to act on.
Research that fuels better marketing
Positioning tests
Validate your story and value props with real buyers.
Website optimization
Test homepages, landing pages, and headlines for clarity and impact.
Campaign creative
Compare ad visuals, taglines, or subject lines before you spend budget.
Copy refinement
Sharpen campaign messaging, emails, and social posts with audience feedback.
Recruitment made simple
Invite your own customers for audience-aligned insights.
Pull target lists from your CRM.
Tap into Great Question’s panel for consumer or B2B and B2C feedback worldwide.
Screening, scheduling, and incentives, fully automated.
How it works
methods
Choose your goal
Choose your method and objectives, or start from a template.
recruitment
Recruit with ease
Invite your own users, pull from your CRM, or tap into the panel, screening, scheduling, and incentives included.
Researuser interviewsch Ops
Run sessions
Capture interviews, tests, and surveys with voice, video, and screen share.
ai analysis
Get instant analysis
AI delivers transcripts, summaries, and themes in minutes.
insights
Share insights
Create highlight reels and push findings to Slack, email, or your repository.
case study
Canva
“Great Question is a big part of how we build user centricity and our deep care for our community. It enables our teams to rally together around research.”
Tessa Pollard
Research Operations Manager, Canva
case study
Miro
“I started at Miro, there was a lack of research structure, so I took on our research ops initiatives, creating a playbook and whatnot.
Great Question is built for the new generation of researchers.”
Great Question is built for the new generation of researchers.”
Josh Morales
UX Research Manager, Miro
case study
Brex
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
Nicolás Carey
VP of Product and Design, Brex
case study
ServiceNow
“We’ve been connected with Great Question for about four years… Seeing that vision come to life has built tremendous trust…”
A’verria Martin
Senior Director of Product Research, Intelligence and Strategy, ServiceNow
Customer testimonial
“I started at Miro, there was a lack of research structure, so I took on our research ops initiatives, creating a playbook and whatnot.
Great Question is built for the new generation of researchers.”
Josh Morales
UX Research Manager, Miro
“Great Question has been instrumental in democratizing our user research practice…”
Jon Dobrowolski
Product Leader, Asana
“The combination of calendaring and scheduling with the templates and the repository solves all of our biggest research pain points. It’s our hub for research.”
Andy Hugelier
VP of Product, Opal
“Great Question has lived up to our expectations across the board and honestly exceeded some, especially with ease of use.”
Gāby Verderber
UX Operations Manager, AppFolio
“Recruiting research participants from Respondent was insanely easy and having this inside Great Question saved a lot of time.”
Mary Duncan
Staff Product Designer, M1
“We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question…”
Dani Sandoval
Director of Design, Chipper Cash
“Now our researchers can actually self-service and do their own recruitment, which really opens up our research operations team to focus on continuing to build our panel of enterprise users instead of doing the day-to-day recruitment.”
A’verria Martin
Senior Director of Product Research, Intelligence and Strategy, ServiceNow
“Great Question is the most advanced tool that I have seen so far to improve your research operations, and manage research projects and participants.”
Clemens W. Janssen, PhD
Lead UX Researcher, Nutrisense
“If you want to enable research to happen in a structured manner… you should have a look at Great Question.”
Elpida Fragkou
Senior ResearchOps Manager, Blinkist
“Recordings of discovery work… are extremely difficult to locate, if at all possible.”
Robert Frey
UX Researcher,
Simpson Strong-Tie
“Recruiting from Respondent’s panel right in Great Question allows us to screen and invite reliable candidates to our studies faster than other panels we’ve used.”
Taylor Tamashiro
Research Operations Associate, HoneyBook
“Great Question is the only truly end-to-end research platform built with enterprise-grade governance in mind…”
Kory Jeffrey
Principal & Vice President - Technology, Inovia Capital
Enterprise-ready by design
SOC 2 Type II, GDPR, and CCPA compliance. Role-based permissions and enterprise controls mean you can open up research access without losing quality or oversight.
Ready to embed research into your marketing?
Join marketers using Great Question to validate messaging, test creative, and launch campaigns that connect the first time.
No credit card required.