Make customer research faster

Built for researchers, to automate panel recruitment, study creation, and insight creation, while delivering an amazing customer experience.
Book a meetingStart for free

Cultivate and grow your panel

Create a database of opted-in customers. Import your own database or leverage our recruitment tools. Filter by custom attributes or previous research history, including survey results.

Easy scheduling

Integrate with your existing meeting and calendar tools, so research is booked, but never inconveniently.

Share insights

Turn interviews into digestible clips that can be shared and watched. Store all that goodness in our UX repository.
Find the right customers for research
easily schedule customer research
share insights in customer research

Loved by people who do research across the globe

Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Explore platform ->Request a demo

Why use Great Question?

There are plenty of great reasons why Great Question is the tool you need to supercharge your customer research.
confident panel recruiting

Recruit with confidence

Use custom landing pages to quickly onboard customers into your research panel, or invite candidates via beautifully styled emails.
customer privacy

Respect customers' privacy

Manage consent when customers join your panel or participate in a study. Configure safeguards to ensure that no one is over-contacted or over-polled.
unmoderated prototype testing tool

Talk to the right candidate

Build rich profiles on your candidates to make them discoverable for relevant research: from demographic data, to product usage, and self-reported surveys.
video transcript

Remove the guesswork

Guide your team to follow best practices with templates, scripts, and collateral to simplify and standardize your processes, even when you’re not there.
automate research tasks

Automate the busy work

We handle the repetitive tasks from scheduling, reminders, incentives and reporting. Spend less time doing ops, more time doing research.
capture research findings

Capture your findings

Collect insights and observations as you conduct all your research, then collate the findings into shareable reports that are easily customizable.
team involved in research

Get your team involved

Keep everyone up to date with your findings with email digests, observer accounts, and integrations into your workflow.
customer research visibility

Make research visible

Get a birds-eye view of all the research going on to keep a pulse on what's being learned and who is being talked to.
democratize research

Scale and democratize research

Help everyone in your team answer their greatest questions, while keeping track of how it’s done to maintain your standards.

See the all-in-one UX research platform in action

Book a demoStart for free
Get great UX research reads & resources once a month.
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Enterprise
Pricing
© 2026 Great Question, Inc. All rights reserved.
pricing

What’s understanding your customers worth?

Run studies, manage participants, and share insights in one place. Start free, then scale.
Cancel anytime • 30-day data export after cancellation
Monthly
Annually (2 months free)

Self-serve

$99 per seat / month
Run studies, manage participants, and share insights all in one place.
Start free trial
Billed annually. 2 months free.
1 seat minimum. Unlimited viewers & seats.
‍
TRUSTED BY

Enterprise

Custom per seat / month
Scale research across your organization with governance built in. Custom pricing - use our calculator to get directional pricing.
Use our calculator
Modules, CRM size, migration & use case. 
We’ll tailor a quote.
5 seats minimum. Unlimited viewers & seats.
TRUSTED BY
best value

Self-serve

$99 per seat / month
Run studies, manage participants, and share insights all in one place.
Start free trial
Billed annually. 2 months free.
1 seat minimum. Unlimited viewers & seats.
‍
TRUSTED BY

Enterprise

Custom per seat / month
Scale research across your organization with governance built in. Custom pricing - use our calculator to get directional pricing.
Use our calculator
Modules, CRM size, migration & use case. 
We’ll tailor a quote.
5 seats minimum. Unlimited viewers & seats.
TRUSTED BY
best value

Turn customer feedback into 
better product decisions

Join marketers using Great Question to validate messaging, test creative, and launch campaigns that connect the first time.
Book a demo
Start free study with AI
No credit card required.
Get great UX research reads & resources once a month.
Thank you! Please check your email to confirm your subscription.
Oops! Something went wrong while submitting the form.
Enterprise
Pricing
© 2026 Great Question, Inc. All rights reserved.