Make customer research faster

Built for researchers, to automate panel recruitment, study creation, and insight creation, while delivering an amazing customer experience.
Book a meetingStart for free

Cultivate and grow your panel

Create a database of opted-in customers. Import your own database or leverage our recruitment tools. Filter by custom attributes or previous research history, including survey results.

Easy scheduling

Integrate with your existing meeting and calendar tools, so research is booked, but never inconveniently.

Share insights

Turn interviews into digestible clips that can be shared and watched. Store all that goodness in our UX repository.
Find the right customers for research
easily schedule customer research
share insights in customer research

Loved by people who do research across the globe

Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Explore platform ->Request a demo

Why use Great Question?

There are plenty of great reasons why Great Question is the tool you need to supercharge your customer research.
confident panel recruiting

Recruit with confidence

Use custom landing pages to quickly onboard customers into your research panel, or invite candidates via beautifully styled emails.
customer privacy

Respect customers' privacy

Manage consent when customers join your panel or participate in a study. Configure safeguards to ensure that no one is over-contacted or over-polled.
unmoderated prototype testing tool

Talk to the right candidate

Build rich profiles on your candidates to make them discoverable for relevant research: from demographic data, to product usage, and self-reported surveys.
video transcript

Remove the guesswork

Guide your team to follow best practices with templates, scripts, and collateral to simplify and standardize your processes, even when you’re not there.
automate research tasks

Automate the busy work

We handle the repetitive tasks from scheduling, reminders, incentives and reporting. Spend less time doing ops, more time doing research.
capture research findings

Capture your findings

Collect insights and observations as you conduct all your research, then collate the findings into shareable reports that are easily customizable.
team involved in research

Get your team involved

Keep everyone up to date with your findings with email digests, observer accounts, and integrations into your workflow.
customer research visibility

Make research visible

Get a birds-eye view of all the research going on to keep a pulse on what's being learned and who is being talked to.
democratize research

Scale and democratize research

Help everyone in your team answer their greatest questions, while keeping track of how it’s done to maintain your standards.

See the all-in-one UX research platform in action

Book a demoStart for free
Get great UX research reads & resources once a month.
Thank you! Please check your email to confirm your subscription.
Oops! Something went wrong while submitting the form.
Enterprise
Pricing
© 2026 Great Question, Inc. All rights reserved.
Product Managers

Customer insights without slowing down

AI-powered study setup, automated recruitment, interactive prototypes, and live interviews so you can validate product decisions quickly and keep shipping with confidence.
Book a demo Start free study with AI
No credit card required.
4.7 rating

The problem

Product Managers should be bringing the voice of the customer into every decision. But they’re blocked by slow, manual research which is locked away in specialist tools. By the time feedback arrives, a feature has already shipped and the roadmap has moved on.

With Great Question

The impact
AI study setup
Define your goal and get a ready-to-launch study in minutes.
Lightning-fast recruitment
Reach your own customers instantly, or tap into external and AI panels.
Continuous discovery
Keep customer input flowing across the product cycle.
Prototypes and concepts
Test prototypes directly, capture real user behavior, and spot friction before development begins.
Book a demo
Recruit the right customers
Recruit the right customers instantly, from your own database or ours.
Reach your existing users based on role, company, or product usage.
Invite audiences with a simple self-serve link.
Tap into a global B2B and B2C panel when you need reach.
Screening, scheduling, and incentives handled for you.
Explore recruitment
Run research quickly
Set up and launch studies in minutes with AI.
Define your goal and get a ready-to-run study draft.
Test concepts, prototypes, or messaging inside your users’ natural workflow.
Launch short video interviews or surveys on demand.
Build continuous discovery into every sprint.
Explore unmoderated testing
Share insights with impact
Deliver findings your team can use right away.
AI summaries, themes, and structured results at your fingertips.
Customer verbatims, highlight reels, and clips to bring insights to life.
Search across studies or your entire repository with AI.
Shareable outputs that keep product, design, and engineering aligned.
Explore AI Repository

How it works

1. Tell AI your goal
2. AI drafts your study
3. Run it instantly
4. Capture insights
5. Share & act
methods
Tell AI your goal
Choose your method and objectives, or start from a template.
Explore AI Repository
recruitment
Recruit with ease
Invite your own users, pull from your CRM, or tap into the panel, screening, scheduling, and incentives included.
Explore External Candidates
Researuser interviewsch Ops
Run sessions
Capture interviews, tests, and surveys with voice, video, and screen share.
Explore User Interviews
ai analysis
Get instant analysis
AI delivers transcripts, summaries, and themes in minutes.
Explore AI Analysis
insights
Share insights
Create highlight reels and push findings to Slack, email, or your repository.
Explore Highlight Reels
Common Product Manager use cases
Concept testing
See which product ideas resonate before design or development.
Prototype testing
Watch real users interact with clickable prototypes inside their natural workflow.
Messaging validation
Check positioning, naming, and copy with target users before launch.
Continuous discovery
Keep a steady stream of user feedback flowing into product planning.
case study
Canva
“Great Question is a big part of how we build user centricity and our deep care for our community. It enables our teams to rally together around research.”
Tessa Pollard
Research Operations Manager, Canva
Read case study
case study
Miro
“I started at Miro, there was a lack of research structure, so I took on our research ops initiatives, creating a playbook and whatnot.


‍
Great Question is built for the new generation of researchers.”
Josh Morales
UX Research Manager, Miro
Read case study
case study
Brex
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
Nicolás Carey
VP of Product and Design, Brex
Read case study
case study
ServiceNow
“We’ve been connected with Great Question for about four years… Seeing that vision come to life has built tremendous trust…”
A’verria Martin
Senior Director of Product Research, Intelligence and Strategy, ServiceNow
Read case study

Customer testimonial

“I started at Miro, there was a lack of research structure, so I took on our research ops initiatives, creating a playbook and whatnot.

Great Question is built for the new generation of researchers.”
Josh Morales
UX Research Manager, Miro
“Great Question has been instrumental in democratizing our user research practice…”
Jon Dobrowolski
Product Leader, Asana
“The combination of calendaring and scheduling with the templates and the repository solves all of our biggest research pain points. It’s our hub for research.”
Andy Hugelier
VP of Product, Opal
“Great Question has lived up to our expectations across the board and honestly exceeded some, especially with ease of use.”
Gāby Verderber
UX Operations Manager, AppFolio
“Recruiting research participants from Respondent was insanely easy and having this inside Great Question saved a lot of time.”
Mary Duncan
Staff Product Designer, M1
“We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question…”
Dani Sandoval
Director of Design, Chipper Cash
“Now our researchers can actually self-service and do their own recruitment, which really opens up our research operations team to focus on continuing to build our panel of enterprise users instead of doing the day-to-day recruitment.”
A’verria Martin
Senior Director of Product Research, Intelligence and Strategy, ServiceNow
“Great Question is the most advanced tool that I have seen so far to improve your research operations, and manage research projects and participants.”
Clemens W. Janssen, PhD
Lead UX Researcher, Nutrisense
“If you want to enable research to happen in a structured manner… you should have a look at Great Question.”
Elpida Fragkou
Senior ResearchOps Manager, Blinkist
“Recordings of discovery work… are extremely difficult to locate, if at all possible.”
Robert Frey
UX Researcher, 
Simpson Strong-Tie
“Recruiting from Respondent’s panel right in Great Question allows us to screen and invite reliable candidates to our studies faster than other panels we’ve used.”
Taylor Tamashiro
Research Operations Associate, HoneyBook
“Great Question is the only truly end-to-end research platform built with enterprise-grade governance in mind…”
Kory Jeffrey
Principal & Vice President - Technology, Inovia Capital
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
Nicolás Carey
VP of Product and Design, Brex
“We’re able to self-serve the entire research process, from pushing our data in and managing email outreach to conducting interviews and paying incentives.”
Tessa Pollard
Research Operations Manager, Canva
“I really like how I can choose to blast out 100 recruitment emails all at once… That’s flexibility I didn’t have before with UserTesting.”
Brenna Zumbro
Senior UX Researcher, Procare Solutions
“It’s really great for participant recruitment, which was a big hole in our process… Great Question has streamlined it for us.”
Stephanie Soo
Staff Product Designer, Sinch
“I would recommend Great Question for anyone who wants to get their customers voice into their design process…”
Jillian Berger
Head of UX Research, MainStreet
See all customer stories
Enterprise-ready by design
SOC 2 Type II, GDPR, and CCPA compliance. Role-based permissions and enterprise controls mean you can open up research access without losing quality or oversight.
Book a demo
Learn about Enterprise

Ready to spend less time on admin and more time on answers?

Join hundreds of UX researchers building better products with Great Question.
Book a demo
Start free study with AI
No credit card required.
Get great UX research reads & resources once a month.
Thank you! Please check your email to confirm your subscription.
Oops! Something went wrong while submitting the form.
Enterprise
Pricing
© 2026 Great Question, Inc. All rights reserved.