The best user testing questions for every stage of your study. Pre-test, task-based, post-test, and follow-up questions, with examples and the phrasings to avoid.
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The short version: Good user testing questions are neutral, open-ended, and tied to what a person actually does in the product, not what they think they'd do. Ask context questions before the session, give task prompts and "what are you thinking?" nudges during it, and save your opinion-and-satisfaction questions for after, once behavior is already on the record. The single biggest mistake is leading the witness, asking "How easy was that?" instead of "How did that go?" Below are 60+ questions organized by stage, plus a table of what to ask instead of the usual traps.
You can run a flawless study, recruit the perfect participants, and build a beautiful prototype, and still walk away with garbage data. Usually it traces back to the questions. A leading question plants the answer. A vague one gets a vague reply. A yes/no question closes the door right when you wanted it open.
Question quality sets the ceiling on insight quality. If you ask "Was the checkout easy to use?" almost everyone says yes, partly to be polite, partly because they don't want to look like they struggled. You learn nothing. Ask "Walk me through what you just did to check out" and you get the actual story, including the moment they hovered over the wrong button for four seconds and quietly gave up on the discount code.
Leading and biased questions are the number one mistake in user testing, and they're sneaky because they feel helpful in the moment. The fix isn't complicated, but it does take discipline: stay neutral, ask people what they did rather than what they'd hypothetically do, and let silence do some of the work.
One thing to be clear about before the list: questions don't measure usability. Observed behavior does. What someone actually does, whether they complete the task, where they hesitate, what they click by mistake, how long it takes, is your primary signal. Self-report is unreliable; people misremember, rationalize, and soften the truth to be polite. So treat every question below as a way to explain behavior you watched, not a substitute for watching it. The rest of this guide is the questions themselves, sorted by when in the session you'd ask them. If you want the broader method behind all of this, our usability testing guide covers planning, recruiting, and analysis end to end.
Pre-test questions do two jobs. They confirm you're talking to the right person, and they warm the participant up so they're comfortable thinking out loud later. Keep this part short. People came to test the product, not fill out a survey, and a long intro burns the goodwill (and the clock) you need for the tasks.
These run in your screener before anyone gets booked, not live in the session. They make sure the people you recruit actually match the audience you're designing for. A clean screener is the difference between five sessions of signal and five sessions of "well, they're not really our user, but..." If you're building one from scratch, our guide to writing screener surveys walks through how to set these up as qualifying logic so off-target people never make it onto your calendar.
One rule matters more than the questions themselves: never telegraph the qualifying answer. If a participant can tell that "several times a week" is the response that gets them into a paid study, professional survey-takers will pick it whether it's true or not. Use multiple-choice options with believable distractors, mix the order, and avoid obvious yes/no qualifiers. The point of a screener is to filter people out honestly, not to hand them the password.
These open the live session. They're conversational on purpose, the small talk that gets someone talking before you hand them a task. Each one should also tell you something about how they'll approach the product.
A note on these: don't describe the product yet. The moment you explain what it's "supposed" to do, you've biased every reaction that follows. Let them discover it.
The most important thing you say in a session isn't a question. It's the short framing you give right before the tasks, and it's the part new moderators skip most often. Say some version of this, in your own words:
Skip this and you'll spend the whole session fighting politeness bias. Spend ninety seconds on it and the rest of the questions actually work.
This is where the real data lives. Everything before was setup. Now you give the participant realistic tasks and watch what they actually do, prompting only enough to understand their thinking without steering it. For unmoderated studies, these become your on-screen instructions and think-aloud prompts; Great Question's unmoderated prototype testing records the screen and voice so you catch the hesitations you'd otherwise miss.
The golden rule here: ask about what's happening, never hint at what should happen.
Think-aloud is the backbone of usability testing. You want a running narration of the person's thoughts as they work. These prompts keep that narration going without putting words in their mouth.
A word of caution on probing mid-task. Two of these, "what did you expect to happen?" (19) and "why did you choose that?" (21), are really retrospective questions. Asking them in the middle of a task interrupts natural behavior and invites people to invent tidy reasons on the spot, which is its own kind of bias. During the task, keep your prompts light: "keep talking," "what's going through your mind." Save the deeper "why" probes for the moment a task wraps, or for a retrospective walkthrough at the end where you replay what happened together. The less you interject, the more real the behavior you're watching.
Half of usability problems are really findability problems. People can't complete the task because they can't find the thing. These questions and prompts isolate where wayfinding breaks down.
Use them sparingly, though. Asking "where would you go to do X?" before someone acts can prime them, and leaning on it turns observation into a pop quiz that makes people self-conscious. Your default should be to give a realistic task and watch where they actually go. Reserve the direct "where would you expect to find this?" questions for moments when someone is already stuck and you want to understand the dead end.
For deeper structural questions about labels and hierarchy, card sorting and tree testing are the dedicated methods; you can run both alongside these sessions if information architecture is the main thing you're investigating.
People can navigate to a screen and still have no idea what it's telling them. Comprehension questions check whether your copy, data, and visuals actually land.
Throughout the task section, watch your phrasing. The same question can be neutral or leading depending on a single word.
Now that behavior is on the record, you can ask for opinions. The order matters: if you ask "How satisfied are you?" before the tasks, you get a guess; ask it after, and the answer is grounded in something real that just happened. Keep these tied back to specific moments from the session whenever you can.
There's a timing distinction worth getting right, because most guides miss it. Post-task questions are asked immediately after each individual task, while it's fresh, the Single Ease Question and the confidence question below are the classic examples. Post-session questions are asked once, at the very end, after all the tasks are done, things like SUS, NPS, and your open-ended reflection. Don't save a per-task ease rating for the end; you'll get a blurred average instead of a clean read on each task. And don't run the full SUS after every task; it's designed to score the whole experience once.
This is where standardized metrics earn their place. Mixing a couple of quantitative scales with your qualitative questions lets you track usability over time and across studies. The two most common are the System Usability Scale (SUS), a 10-item questionnaire scored out of 100, and a single-question version of Net Promoter Score.
A quick warning on rating scales: a "7 out of 7" with no explanation is almost useless. Always pair the number with "What made it a 7 and not a 5?" The number tracks the trend; the follow-up tells you why.
End wide. These give people room to surface anything the structured questions missed.
Most first answers are surface-level. "It was fine." "Pretty easy." "I don't know, just didn't like it." Follow-up probes are how you get from the polite version to the real one. The skill is staying curious without leading, which mostly means reflecting their words back and then waiting.
The technique underneath all of these is simple and hard: shut up. After you ask, count to five in your head before filling the silence. People almost always add the most useful part of their answer in that pause, the part they were deciding whether to say. The same probing muscle powers good user interviews, so if you run both methods, it's worth getting fluent in it.
Some questions feel natural and do real damage. They lead the participant, stack two questions into one, or ask people to predict their own future behavior (which humans are famously bad at). Here are the worst offenders, why they hurt, and what to ask instead.
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If you take one thing from this section: when in doubt, ask "what" and "how," not "did" or "do you." "What" and "how" open the answer up. "Did" and "do you" snap it shut. The same neutral-questioning habit makes or breaks your user interviews too, so it's worth drilling until it's automatic.
Not every question fits every method. A think-aloud prompt is perfect in a moderated session and impossible in a survey. Your phrasing and your mix of open versus closed questions should shift with the method you're running.
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The practical move is to combine them. Run an unmoderated test to see where lots of people get stuck, then run a handful of moderated sessions to understand why. Layer a short SUS survey on top to track the score over time. The reason teams end up wanting all three in one place is sequencing: the slow part isn't asking the questions, it's recruiting people and stitching the results together across tools. When Asana consolidated its research onto Great Question, its research cycles dropped from two weeks to two or three days, mostly because the recruiting and the running and the analysis stopped living in separate places. You can run moderated, unmoderated, and survey studies against the same participant pool, recruited straight from your own customer panel, and keep every transcript in one research repository so the questions you ask actually turn into findings you can act on.
Here's the full set in one place, organized by stage, so you can copy it into your study plan and trim to fit. Pull the ones that match your method and your product, swap the bracketed bits for your specifics, and you've got a session guide. For pre-built, customizable versions of these (plus SUS and NPS), grab one from Great Question's template library.
Pre-test, screening (run in your screener) 1. How often do you [do the core task]? 2. Which tools do you currently use for [job to be done]? 3. What's your role and how long have you done it? 4. Have you used [product] before? How recently? 5. How comfortable are you with [relevant technology]? 6. In the last [period], have you [completed the relevant action]? 7. Do you work in market research, UX, or product design?
Pre-test, background and context (start of session) 8. How do you usually [accomplish the goal]? 9. What were you doing the last time you needed to [task]? 10. Which tools do you reach for most here? 11. What frustrates you about [this kind of task]? 12. What makes you trust a new tool, or not? 13. Walk me through the last time you [scenario], start to finish. 14. Anything about [product area] you wish worked differently?
During, think-aloud prompts 15. What are you thinking right now? 16. What are you looking at on this screen? 17. What would you do next? 18. You went quiet, what's going through your head? 19. What did you expect to happen when you clicked that? 20. How does this compare to what you expected? 21. Why did you choose that option over the others?
During, navigation and findability 22. Where would you go to [sub-task]? 23. How would you find [feature/info] from here? 24. Where do you think you are in the overall flow? 25. If you wanted to change [X], how would you do that? 26. What do you think this button/icon does? 27. Is this where you expected to end up? 28. What would you click first to get started?
During, comprehension 29. In your own words, what is this page telling you? 30. What does [term/label] mean to you? 31. What is this number/chart/status showing? 32. What would you expect if you [took an action] here? 33. Who do you think this product is for? 34. What's the main thing you're supposed to do here?
Post-test, overall experience 35. Overall, how did that go? 36. What stood out, good or bad? 37. Describe this product to a friend in one sentence. 38. What was the most frustrating moment? 39. What was the easiest part? 40. Was there a point you felt stuck or unsure? 41. If you could change one thing, what would it be?
Post-test, satisfaction and preference 42. 1 to 7, how easy or difficult was that task? (SEQ) 43. 1 to 5, how well did it meet your expectations? 44. 0 to 10, how likely to recommend it? (NPS) 45. SUS item: I'd like to use this frequently (disagree to agree). 46. Better, worse, or the same as what you use today? 47. What would make you switch from [current tool]? 48. How confident were you that you were doing it right?
Post-test, open-ended reflection 49. Anything you expected to see that wasn't there? 50. What would stop you from using this? 51. Who else would find this useful, or useless? 52. If it were yours, what would you fix first? 53. Was there anything that surprised you? 54. Anything we didn't cover that you want to mention?
Follow-up probes (use throughout) 55. Tell me more about that. 56. What do you mean by [their word]? 57. You said it was confusing, can you point to where? 58. What were you hoping would happen instead? 59. Has that happened with other tools before? 60. Why do you think that is? 61. Can you walk me through that again, slowly?
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Fewer than you think. For a 30-minute moderated session, plan for 2 to 4 realistic tasks and roughly 8 to 12 spoken questions, leaving plenty of room for follow-up probes and silence. The tasks and the think-aloud are where the data comes from; the questions are there to fill gaps, not to fill time. For unmoderated tests, keep it tighter still, since there's no moderator to clarify a confusing prompt. Quality and neutrality beat quantity every time.
In practice they overlap almost completely, and most teams use the terms interchangeably. "Usability testing" questions tend to focus specifically on whether someone can use an interface, can they find it, understand it, and complete the task. "User testing" is a slightly broader umbrella that can also include attitudes, preferences, and desirability, not just task success. The questions in this guide work for both. If you want the full method, not just the questions, see our usability testing guide.
Both, at the right moments. Open-ended questions ("What are you thinking?", "How did that go?") are your default during tasks and exploration, because they invite the participant to tell you things you didn't know to ask. Closed-ended questions and rating scales (SEQ, SUS, NPS) come after, when you want comparable, trackable numbers. A good rule: open up to discover, close down to measure. And whenever you use a scale, always follow the number with an open "why" so you know what the rating actually means.
Tania Clarke is a B2B SaaS product marketer focused on using customer research and market insight to shape positioning, messaging, and go-to-market strategy.