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Recruit from a panel of 6M+ B2B & B2C participants.
Customers & Users
Recruit customers & users to participate in research.
Panel Management
Manage your panel with filters, eligibility rules & more.
Research Calendar
Schedule 1:1, collective, or round-robin user interviews.
Research Incentives
Automatically pay research incentives to participants.
Conduct
User Interviews
Run best-in-class user interviews at scale.
Prototype Testing
Test Figma prototypes with users on desktop or mobile.
Card Sorting
See how users group & label content in your product.
Tree Testing
Validate your product's information architecture.
Other Methods
Surveys, focus groups, online tasks & more.
Analyze & Share
Great Question AI
Level up your synthesis with advanced AI features.
Research Repository
Keep all your research in one secure place.
Research Synthesis
Turn raw research data into easy-to-share insights.
Highlight Reels
Clip videos to easily share insights with your team.
Observer Rooms
Invite your team to join live research sessions.
NEW
AI Moderated Interviews
Extend qualitative research beyond limits with the reach of a survey and the depth of an interview. Now in beta.
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Product managers
Work customer feedback into your roadmap.
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Complete more research projects faster.
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Access all speaker sessions from our virtual conference.
UX research templates
Survey and interview templates for speedy setup.
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Learn how our customers are delivering impact via research.
Help center
Access support articles as you streamline research.
2025 State of UX Research Democratization
We surveyed 300+ UX Research professionals from 34 countries about democratization. Here's what we found.
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We Raised $13M USD to Put Research in Everyone’s Hands
We're thrilled to announce Great Question has raised $13 million in Series A funding led by Inovia Capital.
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Co-founder & CEO at Great Question
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Thomas Stokes
The Research Repository Paradox: It's never too early (or too late) to start
Thomas Stokes
March 24, 2025
Johanna Jagow
Enterprise vs. startup UX research: Same job, different description
Johanna Jagow
March 6, 2025
Hannah Kirkbride
How to pace research for maximum impact
Hannah Kirkbride
February 28, 2025
Mia Mishek
How to increase UX research visibility with an internal newsletter
Mia Mishek
February 27, 2025
Mark Szabo
Our journey building the ultimate scheduler for UX research interviews
Mark Szabo
February 21, 2025
Jack Wolstenholm
Great Question's 2024 Review
Jack Wolstenholm
January 8, 2025
Dana Silberberg
The Evolution of UX Research: Embracing Democratization
Dana Silberberg
December 13, 2024
Jack Holmes
Evaluating your MVP with mixed methods research
Jack Holmes
September 16, 2024
Johanna Jagow
6 overlooked UX research mistakes many make (but you don't have to)
Johanna Jagow
September 11, 2024
Brad Orego
What's happening to UX research? Revisiting one year later
Brad Orego
August 9, 2024
Johanna Jagow
5 ways academic research paper writing helps UX researchers grow
Johanna Jagow
July 11, 2024
Jack Holmes
Design a better MVP with mixed methods user research
Jack Holmes
June 26, 2024
Brad Orego
Integrating Research: Part II
Brad Orego
June 12, 2024
Caitlin Sullivan
The UX research tasks you can let AI help with
Caitlin Sullivan
June 3, 2024
Jack Wolstenholm
First-click testing: Pinpointing where the user journey begins
Jack Wolstenholm
May 29, 2024
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