Features
Recruit
External Candidates
Recruit from a panel of 3M+ B2B & B2C participants.
Customers & Users
Recruit customers & users to participate in research.
Panel Management
Manage your panel with filters, eligibility rules & more.
Research Calendar
Schedule 1:1, collective, or round-robin user interviews.
Research Incentives
Automatically pay research incentives to participants.
Conduct
User Interviews
Run best-in-class user interviews at scale.
Prototype Testing
Test Figma prototypes with users on desktop or mobile.
Card Sorting
See how users group & label content in your product.
Tree Testing
Validate your product's information architecture.
Other Methods
Surveys, focus groups, online tasks & more.
Analyze & Share
Great Question AI
Level up your synthesis with advanced AI features.
Research Repository
Keep all your research in one secure place.
Research Synthesis
Turn raw research data into easy-to-share insights.
Highlight Reels
Clip videos to easily share insights with your team.
Observer Rooms
Invite your team to join live research sessions.
NEW
AI Moderated Interviews
Extend qualitative research beyond limits with the reach of a survey and the depth of an interview. Now in beta.
Solutions
Resources
Use cases
Researchers
Recruit, pick your method and analyze.
Product managers
Work customer feedback into your roadmap.
ResearchOps
Complete more research projects faster.
Resources
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The latest industry news, updates and info.
PWDR Conf
Access all speaker sessions from our virtual conference.
UX research templates
Survey and interview templates for speedy setup.
Company
About us
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Customer stories
Learn how our customers are delivering impact via research.
Help center
Access support articles as you streamline research.
2025 State of UX Research Democratization
We surveyed 300+ UX Research professionals from 34 countries about democratization. Here's what we found.
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Carly Hartshorn
Carly Hartshorn
Great Question Secures $13M Series A Funding from Inovia to Accelerate Research Democratization for Enterprises
November 12, 2025
4 min
