Webinar on Dec. 10: 2025 Highlights & Our 2026 Commitment
Join us Oct. 23!
Features
Recruit
External Candidates
Recruit from a panel of 6M+ B2B & B2C participants.
Customers & Users
Recruit customers & users to participate in research.
Panel Management
Manage your panel with filters, eligibility rules & more.
Research Calendar
Schedule 1:1, collective, or round-robin user interviews.
Research Incentives
Automatically pay research incentives to participants.
Conduct
User Interviews
Run best-in-class user interviews at scale.
Prototype Testing
Test Figma prototypes with users on desktop or mobile.
Card Sorting
See how users group & label content in your product.
Tree Testing
Validate your product's information architecture.
Other Methods
Surveys, focus groups, online tasks & more.
Analyze & Share
Great Question AI
Level up your synthesis with advanced AI features.
Research Repository
Keep all your research in one secure place.
Research Synthesis
Turn raw research data into easy-to-share insights.
Highlight Reels
Clip videos to easily share insights with your team.
Observer Rooms
Invite your team to join live research sessions.
NEW
AI Moderated Interviews
Extend qualitative research beyond limits with the reach of a survey and the depth of an interview. Now in beta.
Solutions
Resources
Use cases
Researchers
Recruit, pick your method and analyze.
Product managers
Work customer feedback into your roadmap.
ResearchOps
Complete more research projects faster.
Resources
Blog
The latest industry news, updates and info.
PWDR Conf
Access all speaker sessions from our virtual conference.
UX research templates
Survey and interview templates for speedy setup.
Company
About us
Our mission, team, values and jobs.
Customer stories
Learn how our customers are delivering impact via research.
Help center
Access support articles as you streamline research.
2025 State of UX Research Democratization
We surveyed 300+ UX Research professionals from 34 countries about democratization. Here's what we found.
Dismiss
Changelog
Pricing
Log in
Log in
Book a meeting
Great Question Blog
Get great UX research reads & resources in your inbox once a month.
Thank you! Please check your email to confirm your subscription.
Oops! Something went wrong while submitting the form.
We Raised $13M USD to Put Research in Everyone’s Hands
We're thrilled to announce Great Question has raised $13 million in Series A funding led by Inovia Capital.
Ned Dwyer
Co-founder & CEO at Great Question
Subscribe to the Great Question newsletter
Get great UX research reads and resources sent to your inbox every other Friday morning.
Thank you! Please check your email to confirm your subscription.
Oops! Something went wrong while submitting the form.
Jack Wolstenholm
How do incentives impact bias in UX research?
Jack Wolstenholm
July 13, 2023
Ned Dwyer
Great Question AI Manifesto
Ned Dwyer
May 3, 2023
Jane Davis
An in-depth look at organizational research maturity
Jane Davis
April 24, 2023
Jack Wolstenholm
Introducing Observer Rooms: The best way to watch live customer research
Jack Wolstenholm
March 28, 2023
Jack Wolstenholm
The Future of UX Research Tools & Democratization
Jack Wolstenholm
March 7, 2023
Jack Wolstenholm
Impactful Research Is a Team Sport
Jack Wolstenholm
March 1, 2023
Jack Wolstenholm
Democratization by Researcher, Not of Research
Jack Wolstenholm
February 27, 2023
Jack Wolstenholm
Share the Power: Democratization Done Right
Jack Wolstenholm
February 23, 2023
Jack Wolstenholm
Research in an Evolving Landscape: Frameworks for Impact
Jack Wolstenholm
February 17, 2023
Jack Wolstenholm
Scaling research that rocks 🤟 (or at least isn’t rubbish)
Jack Wolstenholm
February 16, 2023
Thereasa Roy
UX Research is better when it's integrated
Thereasa Roy
December 5, 2022
Jack Wolstenholm
Practical design research advice from Author Erika Hall
Jack Wolstenholm
November 21, 2022
Thereasa Roy
Announcing highlight reels
Thereasa Roy
October 26, 2022
Lauren Cassidy
The hallmarks of UX research thinking with Varun Murugesan from Apple & Banana
Lauren Cassidy
October 24, 2022
Ned Dwyer
People who do research: Our favorite term
Ned Dwyer
October 11, 2022
Previous
Next